3 reasons to revitalize your marketing with visual content, Put everything together

The old saying goes, "A picture is worth a thousand words." In reality, visual content such as photos, pictures, and videos are worth so much more as part of your digital marketing strategy. Would you think that you remember more about what you learn visually than what you read on the screen or in a book? In fact, studies have shown that people remember nearly 65 percent of the visual content they see almost three days later. However, they only retain about 10 percent of the written content in the same time.

Of course, it is self-evident for your marketing program that written content is very important. A thoughtful mix of written content and imagery will help your company appear more online, attract and capture potential customers, and turn them into paying customers. For example, on Facebook, pictures get a 37 percent higher engagement rate than posts that contain only text. Still no believer?

Here are 3 reasons to revitalize your marketing with visual content.

3 reasons to revitalize your marketing with visual content

1. We translate visual content quickly

We are visual creatures! People react and process visual data better than other types of data. In fact, the human brain processes visual content 60,000 times faster than text. This means that a picture is actually worth 60,000 words! In addition, 90 percent of the information transmitted to the brain is visual. We observe, learn, process and decide with visual information.

When you try to pass on a message to your prospects, prospects, and current customers, the visual content will "speak" with them in an efficient and effective way.

2. Visual content lives in long-term storage

If you want your potential customers to digest and store your message, you want to play it in long-term memory. To make sure they store information in their long-term memory, you need to combine your marketing content with meaningful images. Research has shown that this tactic enhances the memory better than if a company uses only audio or text for its marketing. Visuals work because they help people make sense of the content and direct their attention, increasing the chances that the audience will remember your intended message.

According to Lynell Burmark, an expert on visual education, "... if our words, concepts, ideas do not hang on a picture, they will go to one ear, sail through the brain, and leave the other ear." Words are processed by our short-term memory in which we can store only about seven bits of information. On the other hand, images go straight to the long-term memory, where they are etched indelibly.

If you want your leads, prospects, and customers to remember what you say, you need to leverage the power of visual content.

3. Visual content can trigger emotions

Emotions are not just for personal relationships. The emotional connection with your customer breaks through the noise and develops the true brand loyalty (and repeat business) you long for. Because images are processed so quickly, they produce a faster and stronger response than words. Visuals help your audience engage with the content, and the emotional responses that your visuals create increase information storage.

These visual elements evoke emotions because the visual memory is encoded in the medial temporal lobe of the brain. There emotions are processed. The brain is set up so that the visual content and subsequent emotional response can be easily linked together to form memories together.

Put everything together

Now that you have a better idea of why visual content is so important to your marketing, you need to integrate it as the next step in your overall marketing strategy. First, take some photos and videos on your smartphone and add them to your website, email marketing campaigns, or social media. The more "real" and "true" the photos are, the stronger the connection to your audience.